Finding and landing clients for your virtual professional business can seem daunting. However, if you follow these five tips you’ll soon find yourself with a full roster of clients. If you don’t have customers you don’t have a business. It doesn’t matter if your business is virtual or a bricks and mortar business. You...
Information marketers, especially those at the beginning of their career, often see each sale and each product as an isolated event. A customer comes, purchases, and leaves. Done deal. Right? WRONG! Think about Starbucks, or Audi, or even Barnes and Noble. They are masters at turning a one-time customer into a lifetime customer. Here’s...