Too often, we believe that leadership is the domain of those with recognized authority, and the title to go with it: CEOs, association presidents, conductors, mayors. As such, we don’t see the everyday leadership that is present in our lives. David sparked a fruitful conversation around waste when he gently asked the cafeteria manager...
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they...