I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork: When he has a kid graduating from college or high school and we get an invitation. When he’s joined a new MLM and he wants me to host a get-together or buy something...
Information marketers, especially those at the beginning of their career, often see each sale and each product as an isolated event. A customer comes, purchases, and leaves. Done deal. Right? WRONG! Think about Starbucks, or Audi, or even Barnes and Noble. They are masters at turning a one-time customer into a lifetime customer. Here’s...