We are living in a tough economic market. Despite the difficulties we are facing, we can still look to find opportunity. “Oh dear!” cried Chicken Little, “the sky is falling…” The expression “the sky is falling” has become synonymous with a person jumping to an irrational conclusion and working everyone they meet into a...
Too often, we believe that leadership is the domain of those with recognized authority, and the title to go with it: CEOs, association presidents, conductors, mayors. As such, we don’t see the everyday leadership that is present in our lives. David sparked a fruitful conversation around waste when he gently asked the cafeteria manager...
One of the great benefits of selling on the internet is that you have access to over a billion people. Yes, BILLION. When you think of what fraction of the total internet population you need to convert to customers to make a living online, it’s miniscule – a fraction of a fraction of a...
You probably already know that an affiliate network is a group of individuals who market your products on your behalf, and in return receives a commission on each sale they send your way. Commissions in the information marketing world can range from 50-75 percent, and sometimes can be as much as 100 percent. Many...
You may think that with a strong affiliate program behind you, you don’t need to do any promotions or marketing of your product because your affiliates will do it for you. Nothing could be further from the truth. Any published author, with the exception of the big names like Grisham, Macomber, King, and Patterson,...
LeadPages is a great tool to create your opt-in pages to grow your email lists. What makes it even better is how easily it works with Infusionsoft. Here’s how to integrate Infusionsoft and Leadpages. Set up your Infusionsoft campaign the way you usually do – web form, tags, emails, etc. When setting up the...
I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork: When he has a kid graduating from college or high school and we get an invitation. When he’s joined a new MLM and he wants me to host a get-together or buy something...
Information marketers, especially those at the beginning of their career, often see each sale and each product as an isolated event. A customer comes, purchases, and leaves. Done deal. Right? WRONG! Think about Starbucks, or Audi, or even Barnes and Noble. They are masters at turning a one-time customer into a lifetime customer. Here’s...
As an Infusionsoft Support Specialist, I know how much work goes into creating emails. You want your readers to go to your website – so you include links that direct them to go visit your site. How do you know though that they are clicking the links? In my last Infusionsoft post “Psssst… The...
The highest open rates for emails occur in the morning. However, if you send out an email based on a time zone in America, it means that your readers in Australia and Asia will receive it in the night time. Are you aware of Infusionsoft’s new feature that they have recently added – the...