How to Create Compelling Content
The Internet is made up of millions of websites, all of which offer something different yet all have the same purpose; they want people to read the content on the page. This is where compelling content creation can help. Compelling content is the best way to create a stir about your website, therefore increasing traffic and building a client base.
There are important steps you need to take when writing content for your website. Here are few to think about when planning the content that makes it onto your site.
- Be creative when writing your content and keep it simple for the reader.
- Try to connect with the reader by telling a story in relation to your product.
- Engage the reader by using humor or an upbeat attitude throughout the website. No one likes a monotone speaker and the same goes for boring, dragging content on a site.
- While writing, use an active tone to call the customer into action.
- Pepper the copy with SEO rich keywords to increase page rankings.
The main goal is to keep the reader interested in what they are reading. When a reader, especially online, loses interest you are at risk of losing a potential customer. The customer wants to feel a connection to what they are reading, so presenting the content in a casual tone and providing valuable content, will keep them coming back.
Compelling content doesn’t have to just be in article or sales copy form. There are other ways to create quality content and keep the reader wanting to learn more about your product or service.
Non-text options to add to your website:
- Graphics and Pictures
- Videos
- Podcasts
- An Interactive Forum
- Outside Links
- Online Games
- eBooks for Download
- Testimonials
- Newsletters
The more compelling, quality content you have to offer, the longer amount of time your visitor will spend on your website. The more interactive the site is, the more someone will recommend the site to a friend. Quality content and compelling text and visuals will not only make your site stand out amongst the rest; it will solidify your place in your market.
