There are a lot of different ways to get your product, service or website in front of potential customers online. Marketing with content is one of the most effective ways to do it. Here are 5 tips to making your content marketing stand out from the rest and work in your favor.

1. Varying Media Types – Don’t just rely on one specific style of delivery for your content. While articles are very useful and the most common form of content marketing, using video, audio and holding teleseminars are all equally appealing options to readers. Some of these take a little longer to create, but they all have their advantages. Using multiple forms of content delivery makes it easier to reach a larger audience.

2. Social Networking – Social networking sites such as Twitter, MySpace, Facebook, LinkedIn and Digg are perfect vehicles to create your business networking contacts. You can link up with people who are interested in your service and even create partnerships with other people to increase your exposure.

3. Referral Programs – Use your clients or customers to help bring in more people through referral programs. You can offer a reward for the people they bring in or make it a contest for whoever brings in the most over a certain period of time.

4. Affiliate Programs – Set up an affiliate program so you can have other website and blog owners online market your content for you, while also referring people to your products or service. The ability to earn a commission on any sales they send your way is a must for this type of program. This costs you nothing unless the affiliate sends you a sale, but drives people who are interested in what you have to offer to your site and increases the chances for a sale.

5. SEO – Search Engine Optimization is the means to better placement of your website at the top of online search results. This is a fantastic way to position your content in those search results directly related to your product. The more keywords you are linked to, the more likely people will find your content through online searches. There are free tools available to help you streamline your keyword efficiency.

Using one or all of these marketing techniques, will bring the customers to your website and have them already interested in what you have to offer.